Answering questions when you have forgotten the answer: Corbyn, childcare and the missing figures

By | May 31st, 2017|Authenticity, Difficult conversations, Nerves, Presentation skills, Public speaking, Q&As|

The first question I asked when listening to Jeremy Corbyn’s uncomfortable stumbling on Woman’s Hour when he had forgotten the answer on the cost of Labour’s childcare policy was, “Does it matter?” If the policy is a good one then perhaps it does not matter whether Jeremy Corbyn can produce the exact figures on demand. On the other hand, surely he knew that the media are trying to find any lapses from Labour on figures. This is especially true after the even more cringeworthy Diane Abbott interview.

Confirmation Bias

I suspect on this question it depends on your view of Jeremy Corbyn. His supporters will say Labour are getting unfair scrutiny, his opponents will question his competence.

How not to handle it when you have forgotten the answer

The more important point for me is how he handled the question. This provides an interesting insight into how to handle questions when we have forgotten the answer. Corbyn’s approach is to start to answer, fruitlessly check his notes and then pause. “I presume you have the figures?” asks Emma Barnett. “Yes I do,” he quickly fires back.

And so starts the bigger problem. Jeremy Corbyn now has to give a precise answer. This is where the incident becomes more relevant for an undecided voter. If Jeremy Corbyn says he can do something and then immediately fails to deliver then that starts to undermine his credibility.

How you can handle it when you have forgotten the answer

So what should he have done? And what can we do when we are asked something and have forgotten the answer? Being honest before returning to your key point is often a good tactic. Something like, “I do not have the exact figure but we have costed every policy in detail in our manifesto. This is something that the tories have not done…..etc.”. If he is feeling particularly feisty he could explain that the Labour manifesto has exact figure for [insert long list of policies] and that he is more concerned that everything is properly costed than trying to memorise every single figure. Not as good as confidently rattling off the figures but at least it is going to avoid being lead story on the BBC news website.

“The cover up is worse than the crime”

As is so often the case, the cover up (in this case of the fact he has forgotten the answer) is worse than not having the figures in the first place. It would take a hard heart not to have some sympathy for Jeremy Corbyn. We have all been put on the spot about something we have forgotten. How we deal with the situation makes all the difference about how your audience will remember it.

Why doesn’t Shakespeare get tired even after 450 years?

By | April 22nd, 2014|Authenticity, Featured, Performance, Presentation skills, Public speaking, Voice|

The text remains the same, with a few spelling adjustments. People the world over have been performing and reciting Shakespeare’s words year in year out. Year upon year drama students select and perfect the famous monologues for male and female characters as set pieces for auditions.

But the words are the same, so why aren’t we bored of hearing them? The answer lies of course in the fact that it is the delivery of the words that makes them come to life. And every actor brings to the stage their own personal interpretation of the script making each performance a unique and fascinating entity.

Compare for example the St Crispin’s day speech from Henry V. The following links show Mark Rylance, Kenneth Brannagh and Richard Burton delivering this most familiar of speeches in three entirely different ways. The tonality, the rhythm and emphasis chosen by each makes the audience hear different parts of the text and consider the story in significantly different lights.

And so on Shakespeare’s birthday take a little bit of inspiration from this and remember that whatever words you are delivering  – be they a sonnet or a summary of the yearly turnover for your company you bring to it your own interpretation. There is no one “right” way to deliver any message, but you must make it your own.

Inspirational Public Speaking: Caroline Taylor

By | January 29th, 2014|Authenticity, Blog, Building Confidence, Leadership, Nerves, Perception, Personal Profile, Presentation skills, Public speaking|

Caroline Taylor, VP Marketing, Communications and Citizenship, IBM Europe.

Caroline Taylor, VP Marketing, Communications and Citizenship, IBM Europe.

b>Part 2: If you enjoy Public Speaking it can provide a great boost to your profile, plus some top tips for building confidence and overcoming nerves.

Q: What do you look at when you speak?

A: I always look at the audience. In the past at a big conference the lighting often made it look as if you were talking to a vast empty dark space. Luckily these days lighting is better and it allows me to look around at different people in the crowd. As I like to use a bit of humour in my talks I look to see if it has got a response or reaction. One of the hardest gigs I have encountered is hosting our annual “Bring Your daughters to work Day” which is a scheme we introduced at IBM to show young women that technology is a career option open for them. 12-15 year old girls are quite a hard crowd, and an adult trying to make them laugh is probably the last thing they want to hear!. So I made sure I shared eye contact around to encourage them to engage with me and see that I want to communicate with them. So your audience reaction can help you to adapt your style to be as effective as you can with them.  When you are doing a talk it is a great idea to go along to the pre-event dinner, lunch or coffee and mingle with the audience. Share what your topic is and sometimes they will give you a great opinion or example that you can share during your talk. This really makes your topic come to life as you are talking about something that one of their colleagues has shared. You can look for the people you spoke to beforehand during your talk and that gives you a friendly reaction which boosts confidence levels as well.

Q: What do you hear when speaking?

A: I hear myself saying “Slow Down Caroline” ! I’ve always been a fast talker, something which people have commented on for years. In my new European based role slowing down is especially important as many of my new colleagues have English as a second language. I also try and keep an eye on the time. Although I’m therefore conscious of being slower I still speak relatively quickly because that is who I am. At IBM we talk a lot about personal eminence and about being consistently authentic in every method of communication. For example if each of your digital personalities are in conflict with each other or at odds with your public personality you will not gain the trust of your audience. So of course it is important to adapt your style of speaking so that is clear and easy to understand but no-one wants to listen to a public-speaking clone so always remember to stay true to yourself.

Q: Does public speaking help you?

A: Definitely. Thanks to my public speaking appearances I’ve been invited to do extraordinary things. One of these was being invited to be a adjunct professor at a Business school after being spotted by the Dean at a conference where I was a guest speaker. Public speaking boosts your profile and offers another angle on you, which of course must be true to who you are and what your values are. It increases your network and introduces you to others who you can learn things from. It is extremely valuable.

Q: Do you think public speaking is important for women?

A: It is just as important for women as it is for men, perhaps more important as women often struggle to build their profiles to help them achieve success in business. But don’t try and ape the guys. Trying to be something you are not will back-fire as it isn’t authentic. If you are someone who has a quiet squeaky voice then seek out some voice training but only if you really want to improve your voice. If not you can make a name for yourself in other mediums like print or on digital platforms where you can still share your knowledge and expertise. Audiences welcome someone who is knowledgeable and enjoys sharing that knowledge. Find the subject you are passionate about and public speaking can be a really enjoyable and valuable skill.

My thanks to Caroline for explaining her public speaking experiences so openly and for sharing some great tips to help people take to the stage.

About Caroline Taylor : Caroline Taylor is Vice President Marketing, Communications & Citizenship, and Chief Marketing Officer (CMO) for IBM Europe. Based in London, Caroline leads the teams responsible for all aspects of marketing, communications and citizenship for IBM throughout Europe.With 28 years of professional marketing experience, Caroline is an Adjunct Professor at Imperial College Business School in London and is also a Business to Business Ambassador for the UK’s Marketing Society, to which she was appointed Fellow in September 2012.

Caroline is a passionate advocate for equality and diversity, particularly in the workplace. She is executive sponsor for Gender Diversity for IBM in the UK. In 2012 she was shortlisted for the Opportunity Now Champion Award, recognising her contribution to advancing, promoting and embedding a diversity culture within the workplace.

 

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