Our People

We bring diverse insights from the worlds of acting
and storytelling along with business experience
to tailor our support for our clients.

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Meet the Team

Martyn Barmby, Ffounder of MSB Executive

Martyn Barmby


Director Martyn Barmby is the driving force behind MSB. Passionate about empowering talented professionals, his mission is to tap into a person’s true potential and give them the ability to communicate their brilliance.

A professional actor with 15 years senior executive experience in consultancy and project management, he has an innate understanding of the skills needed for exceptional presentations. Having led consultancy businesses in the UK, US and France, Martyn has also performed around the world as a professional actor. It’s no surprise that he’s skilled in advanced communication techniques and has developed powerful methods and influencing skills from the worlds of acting and business.

Martyn is a respected speaker on all aspects of Communication Skills. He regularly runs events for CFA societies across Europe and for industry bodies such as Women in Banking and Finance.

Martyn Barmby, Ffounder of MSB Executive

Nicola Hainey

Head of Coaching

Nicola is an experienced professional performance coach specialising in leadership development. Having previously spent over a decade working in strategic roles within the financial services sector, she understands well the demands and pressures incumbent in the modern workplace.

Nicola’s experience includes both individual and team coaching for large multinational banks and consultancies. She is enormously passionate about helping leaders do the quality thinking required to understand and develop their own leadership style, and how to inspire and bring their team with them. She creates bespoke workshops to encourage creative thinking and help businesses overcome specific challenges, as well as delivering group coaching sessions on essential life and business skills.

Martyn Barmby, Ffounder of MSB Executive

Steven Maddocks

Head of Voice

Since training as an actor, Steven has worked in almost every area of theatre, including acting, writing, producing and directing. He also runs a drama school for children and adults, where he teaches drama and public speaking.

As a Voice Coach, Steven works with professionals across a range of industries and at all levels of seniority. Drawing on his theatrical training and experience, Steven teaches vocal and physical techniques to help his clients communicate brilliantly and effectively under pressure, whether they are presenting to large groups or negotiating across the meeting room table.

Steven studied English at Oxford University, where he was also president of the OUDS (the Oxford University Dramatic Society). He has published several successful guides for drama teachers.

Wendy Shearer, photograph by Marco Cervi

Wendy Shearer

Wendy Shearer is a Professional Storyteller and Author of African and Caribbean Folktales, Myths and Legends; and Bedtime Stories: Beautiful Black Tales from the Past. Her background is in writing and producing children’s television programmes for CBBC. Wendy regularly works with schools throughout London and institutions across the arts, including the British Library, the British Museum and the Royal Academy of Arts, whose work she brings to life through storytelling.

“Wendy Shearer is a masterful storyteller, bringing everyone with her imaginatively and playfully at the Just Imagine Festival.”

— Literature & Spoken Word Programmer, SouthBank Centre.

Martyn Barmby, Ffounder of MSB Executive

Alex Cameron

Alex Cameron is an experienced leader in B2B media and content businesses. Over 18 years in P&L roles, she has launched portfolios and led teams to deliver ambitious growth targets. She has run global teams with staff in Europe, MENA, Asia and the Americas. She also has experience in representing businesses during M&A. Alex works with clients as a coach with a particular focus on helping entrepreneurs and other individuals build resilience and clarity of purpose: both key in unleashing new energy and drive in well-established careers. Her commercial experience gives her context and understanding for the challenges faced by business leaders in a range of sectors.
Martyn Barmby, Ffounder of MSB Executive

Kristina Mackintosh

Kristina delivers targeted, personalized business English and accent reduction coaching to MSB Executive’s non-native English-speaking clients.

In addition to 15 years’ business English tuition experience, Kristina has spent 20 years in business-to-business professional services, delivering large-scale corporate seminars and symposia to a global client base, with particular focus on the global financial and energy industries.

Martyn Barmby, Ffounder of MSB Executive

Jakki Bendell

Jakki Bendell brings 12 years media and marketing industry experience with a specialism in launching publishing businesses in Europe. For the past decade she has provided workshops and coaching to businesses with the aim of helping them to communicate more effectively at work. Pragmatic in her approach, Jakki’s skill lies in business writing that communicates clear compelling messages and engages audiences. Her focus is on helping people to develop better written skills that will inspire and influence others and importantly, enhance their career and business success.
Martyn Barmby, Ffounder of MSB Executive

Lucy Nicholls

Lucy Nicholls is hugely experienced in the world of financial services. Over the course of 15 years, she has worked at partner level for several investment management firms and has specific expertise in European private equity. A long-term associate for MSB Executive, Lucy works with clients to sharpen presentations and pitches using her analytical approach that helps clients to develop a clear and logical argument that stands up to intense questioning.
Martyn Barmby, Ffounder of MSB Executive

Justin Brett

Justin trained at the Royal Central School of Speech & Drama and has been an actor and comedian for over 20 years. His career ranges from West End theatre to filming with Steven Spielberg; from running a London comedy club to improvising full-length musicals. Alongside this, he has garnered a great deal of experience in corporate role-play and as a practitioner of forum theatre. Having worked with a wide range of financial services clients he believes role-play training should be authentic and truthful, but also fun.
Martyn Barmby, Ffounder of MSB Executive

Massimo Catucci

Massimo has a great deal of experience in the world of Wealth and Investment Management, with a particular expertise in helping ultra high net worth individuals to manage their assets across multiple countries and different jurisdictions.

Over more than 15 years, Massimo has worked with Investment management firms, banks and insurance companies, where he delivered tailored solutions to Institutional clients and high net worth individuals.

Massimo works with MSB Executive to help clients improve their financial presentations.

Martyn Barmby, Ffounder of MSB Executive

Liz Hughes

Liz Hughes began her career as an economist and was an early mover into the world of compliance. She spent 10 years with several high profile Asset Management firms in compliance advisory roles working across the entire business. She founded and runs an innovative compliance consultancy that leverages agile working and is also a board member for Women in Banking and Finance.

Liz’s varied and senior experience allows her to move swiftly and easily between high-level strategic issues and technical detail. Liz creates a supportive environment where MSB clients can practice their newly acquired skills and provides intelligent, considered and constructive feedback. She empowers individuals to engage more effectively with their clients and senior management.