by Steven Maddocks | 30 June, 2025 | Authenticity, Client Skills, Communication, Pitching, Trust
In a post earlier this month, I reflected on the dangers of communicating over-certainty about the future. Naturally, if we are selling our services or asserting our credentials, we want to gain an edge over our competitors. One way of doing so is to envisage the...
by Steven Maddocks | 9 June, 2025 | Authenticity, Client Skills, Communication, Trust
“My clients expect a degree of certainty from me that I am not always able to give.” If you work in an advisory role – for example, as a consultant, lawyer or investment professional – that probably sounds familiar. The future is by its nature uncertain. Yet many...
