by Martyn Barmby | 20 March, 2017 | Authenticity, Blog, Emotional Engagement, Fake Facts, Marketing, Perception, Storytelling
In his excellent article in the FT, Tim Harford talks about “The problem with facts”. One interesting example he mentions is the famous claim during the Brexit referendum: “We send the EU £350m a week”. He quotes Andrew Lilico, “a thoughtful proponent of leaving the...
by Martyn Barmby | 31 January, 2017 | Blog, Featured, Perception, Performance, Presentation Skills, Public Speaking, Storytelling
“Our country needs strong borders and extreme vetting, NOW. Look what is happening all over Europe and, indeed, the world – a horrible mess!” So says President Trump. Whatever you think about the personality or the policy, one thing is for certain:...
